read chapter 5 quot strategies in action quot and chapter 6 quot strategy analysis and choice quot then do the given exercises below 1

Go to the end of Chapter 5 and do Exercise 5C on page 160 “What Strategies Should Hershey Pursue in 2017 (2018)?” Steps 1 and 2. (When accessing Hershey’s website, you’ll have to click on “News Center,” instead of Newsroom.). Then go to the end of Chapter 6 and do Exercise 6A on page 198-199 “Perform a SWOT Analysis for Hershey Company” as an individual.

Exercise 5c :

What Strategies Should Hershey Pursue in 2017?

Purpose :

In performing strategic-management case analysis, you can find information about the respective company’s actual and planned strategies.

Comparing what is planned versus what you recommend is an important part of case analysis. Do not recommend what the firm actually plans,

unless in-depth analysis of the situation reveals those strategies to be best among all feasible alternatives. This exercise gives you

experience conducting library and Internet research to determine what Hershey is doing in 2015–16 and should do in 2017.

Instructions :

Step 1 : Go to the website and click on Newsroom. Read through the most recent 10 press releases.

Step 2 : Determine two strategies that Hershey is actually pursuing. Give some pros and cons of those two new Hershey strategies

Exercise 6A

Perform a SWOT Analysis for Hershey Company

Purpose :

The SWOT Matrix is the most widely used of all strategic planning tools and techniques because it is conceptually simple and lends itself readily to

discussion among executives and managers.

The SWOT Matrix is effective in formulating strategies because it clearly matches a firm’s internal strengths and weaknesses with the firm’s external opportunities and

threats to generate feasible strategies that should be considered. This exercise gives you practice in developing a SWOT for a large corporation.

Instructions :

Step 1 :

Join with two other students in class. Together, develop a SWOT Matrix for Hershey Company. Follow all the SWOT guidelines provided in the chapter,

including notation (for example, S4, T3) at the end of each strategy. Include two strategies in each of the four (SO, ST, WT, WO) quadrants.

Be specific regarding your strategies, avoiding generic terms such as forward integration. Use the Cohesion Case material and

your answers to Assurance of Learning Exercise 1B on page 35.

Step 2 :

Turn in your team-developed SWOT Matrix to your professor for a classwork grade.




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