case study discussion 15

Week 4 Discussion

Pinkberry – Watch the video, Pinkberry, and answer the following questions:

Case Study discussion:

Question one

Watch the Pinkberrry case study. Define the target market for Pinkberry using the bases of segmentation to describe this customer. Provide a rationale for your answer.

Question two

In your own words, describe what Pinkberry has done to start the consumer buying process. Remember that problem recognition, or an internal/external trigger for the brand, is the first step in the buying process. Until this happens, there is no purchase.

Question three

Finally, describe each level of

Maslowâ€™s Hierarchy of Needs. Which level describes you the most when

making purchases. Provide a rationale for your answer and use an

example to highlight the level.