week 1 discussion board analyzing effective brands 1

I need a discussion post for the instructions below. The links for the videos are at the end of the instructions. Please let me know if they don’t work asap.

Week 1 Discussion Board – Analyzing Effective Brands

This week, you will think critically about quality content creation and why some brands are particularly effective by doing the following:

  1. After watching this video by Coca-Cola, answer the following questions:i. What is the message of the video?
    ii. Why did Coca-Cola receive almost universal praise for this campaign?
  2. After reading this article about a Dove campaign, answer the following questions:
    1. What were the three (3) elements Dove needed to make this video go viral?
    2. What was Dove’s seeding and distribution strategy?
  3. Answer the following questions:i. What do the Coca-Cola and Dove campaigns have in common?
    ii. How do the Coca-Cola and Dove campaigns differ from each other?iii. What do these videos teach you about the importance of using critical thinking when planning public relations campaigns?
  4. NOTE: You need to cite your sources (like the Coca-Cola video and article about the Dove campaign) at the end of your post.

i. Your citations must be in APA format.

  1. 3) Word count requirements:
    1. The initial post should be at least 500 words.
  2. 4) Proofread your posts extraordinarily carefully in order to avoid grammatical, spelling, and typographical errors.

a. There will be a 1-point deduction for each type of grammatical/typographical error that appears in your posts.

  1. 5) Please be sure any final edits you make to your initial post are completed before the mid-week assignment deadline because your posts will be graded based on the last time they were edited.
  2. 6) Ensure that all of your comments on the discussion board are professional.

Coca-Cola Video:

Dove Campaign:


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