webd222 wk 7 dq real world tasks

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Case Scenario Discussion Points

You work for OnlineOfficeSupplies.com, as the Web Analytics Guru, your goal is to drive customers to your site to purchase your online goods. You have convinced management that there are several online marketing options available, these include search-engine optimization (non-paid search or organic search) and paid search advertising (pay-per-click) e-mail marketing, banner displays and social network participation. You are going to use both the organic and paid search options. Please see your task below.

Task Instructions:

From the supplied banner ad that your company graphics department created, build a list of keyword/phrases (10 or more) and explain each and why it fits this graphic ad, why did you choose these keywords or phrase (explanations must be 2 to 3 sentences in length minimum) for each word and or phrase.

Online Office Supplies Banner Ad Graphic Sample

(Banner ad dimensions: 220px x 450px in jpg format)

Now that you have created your keyword and phrases for the ad you will now research how much it will cost to place this banner ad on a well-known website.

From the list provided (you only need to pick/select 3 from the list) do your best effort in locating the following information:

  • Pick any three
  • Your ad will need to run for 30 days
  • How much will it cost your company to place this ad
  • What is the exposure rate/population of subscribers that will see your ad
  • How will you be billed to place this ad, for example, per click, rotating ads, flat rate, conversion to order etc.

List of Well-Known Websites:


Note: When researching the website for cost drill down as deep as you can into the website to find the information you need to answer the question, do you best to find the information.

When completed post your finished information and be sure to reply to other classmates posts.

As a class, discuss this this topic and answer the above task in 250 words or more. Please, use references to support your answers. Please respond to at least two other classmates posts.

Forum Rubric:

Rubric for Learner Posts


Synthesis of concepts in 250 or more words (critical to class performance)


Applications of personal experience


Writing standards


Response to two or more students 150 words or More


Timeliness: (deduction)


Please use APA formatting and in text cititation

Please No Plagiarism

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