union pacific railroad amp operational strategy
These are discussion questions.
Union Pacific Railroad
Research Union Pacific Railroad (you are encouraged to use a myriad of reputable sources, including the company’s website.) Perform an analysis of the social/demographic, technological, economic, environmental/geographic, and political/legal/governmental segments (as discussed in the textbook) to understand the general environment facing Union Pacific.
Describe how Union Pacific will be affected by each of these external factors.
- Perform an analysis of the social/demographic, technological, economic, environmental/geographic, and political/legal/governmental segments to understand the general environment facing Union Pacific.
- Describe how Union Pacific will be affected by each of these external factors.
Operational Strategy
- Choose two service companies with which you are familiar, such as Facebook, Amazon, and UPS. Apply Hill’s Strategy Development Framework to them.
- For each company you chose, compare and contrast each sector of the framework and determine which key area(s) provide(s) a competitive advantage. Provide at least two examples to support your position.
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