new brand on an old company 1

Please locate a healthcare organization that was recently accused of committing fraud. Please pretend that this organization has recently hired you as their marketing manager, and requested that you repair their negative image.

What methods or strategies would you incorporate to improve their brand? Please provide a new Branding Statement for the organization.

For assistance, view this website: https://oig.hhs.gov/fraud/enforcement/criminal/

 

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