WEEK 2 INTERACTIVE RESPONSES TO CLASSMATES

1st Interactive Response:

Select one student’s distribution channel application and critique its fit to the chosen product.

2nd Interactive Response:

Pick a second student’s distribution channel application and critique its fit to the chosen product.

Each reply should be one paragraph in length (or about 125 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses, but it is not required.

In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise, and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts.

Module 3 – Background

DISTRIBUTION & MARKETING PLAN

Discussion

The Behavioral Consequences of Service Quality
https://www.researchgate.net/profile/Valarie_Zeithaml/publication/248768479_The_Behavioral_Consequences_of_Service_Quality/links/543d1f660cf20af5cfbfacea/The-Behavioral-Consequences-of-Service-Quality.pdf

The Advantages of a Product Differentiation Strategy
http://smallbusiness.chron.com/advantages-product-differentiation-strategy-17691.html

Service Quality Differentiation Competitive Strategies
http://smallbusiness.chron.com/service-quality-differentiation-competitive-strategies-72197.html

Distribution channels
http://www.marketingmo.com/strategic-planning/how-to-develop-your-distribution-channels/

Channel Management And Physical Distribution
http://www.fao.org/docrep/004/w3240e/W3240E09.htm

 

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