knowledge board comment on students posts
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Knowledge Board 6: Aligning Brand Management with Customer Experience
Use the below link to access the following McKinsey article entitled “Designing and starting up a customer experience transformation” as the basis for your knowledge board commentary on how to better align your client’s brand with the customer experience elements. As part of your commentary address the key pillars for a new framework based on the following:
1) Offer new ways/ insights on how you visualize the DreamPak experience to benefit from the customer’s experience touchpoint(s) analysis (e.g., emotional, physical, social, etc.), and
2) Offer a detailed discussion on how best to communicate the newly visualized customer experience through multiple media channels (e.g., digital, social, mobile, customer service and face-to-face interactions).
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