evaluate marketing website kraft foods

Review Website: http://www.kraftheinz-foodservice.com/

Kraft Foods uses this Website as part of its marketing strategy. This website has a very specific audience. Review Website and compose a two- three page paper on the effectiveness of the website as a marketing tool. Include the things that work well and the things that could be done better. Use sources that will help you create a Rubric for assessing professionally-focused websites. For instance: What colors work best with certain audiences? How important is page length for this audience? Do the pages load at a reasonable speed? Do all the links work? ETC. (are not being asked for your personal opinion). Utilize your assessment and discuss why you trust the results of the assessment.

 

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