choose the correct answers for the question attached below for marketing

PLEASE COMPLETE THIS IN ATTACHED FILE BELOW AND CHOOSE THE CORRECT ANSWER.

Question 1

Which of the following is not a type of retail curation that was discussed in your reading?

(Place an “X” in the field to the left of your answer)

Market Mapper

Experience Specialist

Review Aggregator

Digital Personal Shopper

Question 2

Usability Testing is considered __________ research.

(Place an “X” in the field to the left of your answer)

Qualitative

Quantitative

Question 3

Big data helps marketers to ___________.

(Place an “X” in the field to the left of your answer)

understand the loyalty of a consumer.

test the viability of a product.

identify if their product will sell at a certain price.

see purchasing patterns over long periods of time.

Question 4

Which of the following is a quantitative research method?

(Place an “X” in the field to the left of your answer)

Survey

Focus Group

Shop-Along

Usability Test

Question 5

Which of the following is a characteristic of quantitative research?

(Place an “X” in the field to the left of your answer)

Uncovers motivations to purchasing actions

Uses observational data

Uses statistical data

Is exploratory

Question 6

A report from the U.S. Bureau of Labor & Statistics is considered ________research.

(Place an “X” in the field to the left of your answer)

Primary

Secondary

Question 7

Data that is acquired by tracking and recording a consumer’s activities is called __________ data.

(Place an “X” in the field to the left of your answer)

Observed

Volunteered

Inferred

Appended

Question 8

An online poll is considered __________ research.

(Place an “X” in the field to the left of your answer)

Qualitative

Quantitative

Question 9

Which of the following is a research data gathering technique?

(Place an “X” in the field to the left of your answer)

Brand Awareness Study

Loyalty Study

Focus Group

Pricing Research

Question 10

Compare and contrast qualitative market research and quantitative research.

  • What are the advantages and disadvantages of each?
  • What are the drivers or factors where one would be selected over the other one?
  • Can they be used together? Why or why not?

(One to two brief paragraphs are fine).

 
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