case study mini case the melamine milk crisis in china

Please answer each of the following questions as they pertain to this case study. Each question should be answered with a minimum of 350 words. Please include the complete reference following each question rather than on a reference page. There is no cover page needed. I have attached a scan of the case study.

(1) In a narrative format, summarize the key facts and issues of the case.

(2) Update the information in the case by researching it on the internet. Focus your response on the specific issues in the case.

(3) What steps should Fonterra have taken to prevent the crisis? Why?

(4) What is the responsibility of a company, such as Fonterra or BP in controlling the actions of suppliers and sub-contractors?

(5) Assume that you are the Chief Ethics Officer for Fonterra. How do you rebuild the trust and reputation of the company?

 

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