case study how to get the most from big data

Assignment #3 – Case Study: How To Get the Most From Big Data (p.90)

  1. What KPI’s and goals should be used to understand consumer engagement?
  2. What type of content and offers will engage different types of audiences?
  3. What tools and technologies could be used to engage customers with a value-add experience?
  4. Do you agree with this case study? Explain why or why not?
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