case study how to get the most from big data
Assignment #3 – Case Study: How To Get the Most From Big Data (p.90)
- What KPI’s and goals should be used to understand consumer engagement?
- What type of content and offers will engage different types of audiences?
- What tools and technologies could be used to engage customers with a value-add experience?
- Do you agree with this case study? Explain why or why not?