case analysis 311

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Read Carlsberg, Case 4. This case relates to Module 7. I will send you the case and relevant textbook content.

For this case analysis, your will prepare a written analysis of at least 1 page that uses the text and other credible sources as appropriate. Your paper should have 1″ margins, be double spaced, and use APA formats for

  • topic and subtopic headings
  • citations
  • references

Question:

Integrating the results of the analysis, do you think Carlsberg A/S’ decision to go into the emerging markets is a good decision? Summarize your findings and propose recommendations that could improve Carlsberg A/S’ market performance in the industry.

These are the rubrics:

Summarize findings and propose recommendations that could improve Carlsberg A/S’ market performance in the industry

4.0 pts

Exceeds expectations and assesses how the company’s strategy stands up against industry rivalry and offers excellent recommendations.

3.0 pts

Review provides a comprehensive description of the competitive strategy used by the company and offers good recommendations.

1.0 pts

Review does not fully describe the company’s competitive strategy and fails to offer doable recommendations.

4.0 pts

Grammar, Writing, APA Format

2.0 pts

Information is appropriately sequenced with topical headings. Language use, grammar, spelling, and punctuation are at an appropriate graduate level. Uses paragraph form with topical sentences that are supported by the remainder of the paragraph. Writing is clear and concise. Somewhat correct application of APA format. Up to two to three errors in citations and references.

1.0 pts

There is some order to the information with some heading usage. Presentation has two to four misspellings or grammar errors, or two or three word use errors. Uses paragraph form but sentences within the paragraph may not be related. Somewhat correct application of APA format. Four to six errors in citations and references.

0.0 pts

Limited structure or no topical headings used. Presentation has more than four misspellings or grammar errors, or more than four word use errors. Language use makes it difficult to understand the intended meaning. Incorrect application of APA format. Several errors in or missing citations and references.

2.0 pts
 
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