apply implementation and communication plan case study 3

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Consider the following information relative to your consulting engagement for Hoosier Media, Inc. (See attachment)

Marketing

Currently Hoosier Media utilizes traditional media vehicles for marketing. This includes print advertising to solicit new and renewal newspaper subscriptions. Other marketing tactics currently used include regional television and radio advertising spots. Management has expressed interest in expanding its marketing reach through social media and mobile app technology but is unsure how to move forward in those areas.

Information technology

Hoosier Media’s newsroom is in dire need of technological updates. All workstations currently have desktop computers; however, many employees have been requesting the ability to work from home as well as have access to company networks while on the road for business. Many of the younger employees would like to have access to iPads and would like to replace their desktop computer with lightweight laptop computers.

For the next phase of your consulting engagement, address the following in a 700- to 1,050-word paper:

  • Propose marketing and information technology implementation tactics for Hoosier Media, Inc.

The paper should also reflect on how the company should communicate its strategic plan to key stakeholders by:

  • Identifying the information that should be communicated.
  • Defining the audience that should receive the communication.
  • Identifying the channel(s) of communication.

– Make Sure You follow APA guidelines

– List at list 2 references and in-text citation

– You are required to turn in a SWOTT analysis along with your paper. Use the attached template and fill in each of the five quadrants. Remember there are 9 internal and 9 external factors that need to be addressed. Each Quadrant needs to address internal factors (9 per quadrant) and external factors (9 per quadrant). There should be a listing of 90 items or things to consider for this chart. (see attachment)

– Paper should not be less than 700 words and also not exceed 1,050 words (excluding reference page)

– In attached file “internal and external environmental analysis” the company revenue is incorrect, need to be researched and use the correct revenue.

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