analysis of arguments in ads watching video and answer question 1
Analysis of Arguments in Ads
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Please, answer questions in a form of an analytical paragraph after watching the commercials to understand better how appeals and strategies work in these examples.
Coca-cola happiness machine on college campusCoca-Cola Happiness Machine
The real bears
Questions for analysis:
- What is the purpose of this argument? What is it hoping to achieve?
- Who is the audience? Who is ignored or excluded?
- What appeals or techniques does it use – emotional, logical, ethical?
- What type of argument is it? How does the genre affect the argument?
- Who is making the argument? What ethos does it create, and how does it do so?What values does the ethos evoke? How does it make the creator seem trustworthy?
- What authorities does the argument rely on or appeal to?
- What facts, reasoning, and evidence are used in the argument? How are they represented?
- What claims does the argument make? What issues are raised – or ignored or evaded?
- What are the contexts – social, political, historical, cultural – for this argument? Whose interests does it serve? Who gains or loses by it?
- How is the argument organized or arranged? What media does the argument use and how effectively?
- How does the language or style of the argument persuade an audience?
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